What we believe

Live, production-ready, or a proof of concept

There is a particular kind of software marketing that survives on vagueness — a product spoken about in a tone that implies more than is true, never quite claiming to be finished, never quite admitting it is not. The word doing the work is usually a soft one, chosen because it can be read generously. We try not to use those words, because the vagueness is the dishonesty.

The vague word does the lying

Pre-launch is the classic. It can mean a product two weeks from shipping or an idea with a landing page, and it is chosen precisely because you cannot tell which. The same trick runs through a dozen phrases — coming soon, in beta, early access — each one a way of borrowing the credibility of a finished product without the risk of claiming to have one. Nobody is technically lied to. Everyone is left with the wrong impression, which was the intent.

We think this small dishonesty is worth refusing, because it compounds. A company that blurs its product's status will blur other things — what the software does, what your data is used for, what happens when you leave. Precision about where a product actually stands is the cheapest possible demonstration that a company means what it says. So we name the state exactly, even when a vaguer word would flatter us.

The states, named

There are only a few honest states, and they are not interchangeable. Live means in the market and accepting customers today — you can sign up and use it now. Production-ready means the software is built and tested and about to launch, but not yet open to the public. A proof of concept means we have shown the idea works, and no more — it is not a product you can rely on, and calling it one would be the exact blur we are trying to avoid.

The distance between these is real, and it matters to the person deciding whether to trust the thing. Collapsing them into a single hopeful tone serves us and misleads them. Keeping them apart costs us a little shine and buys something better — the ability to be believed the next time we say a product is ready, because we did not spend that credibility inflating one that was not.

Where each of ours stands

So, plainly. Docusift is live — in the market, accepting sign-ups today. Lekha is live — you can sign up and use it now. Memoria is production-ready — built and tested, launching on iOS and Android, not yet open to the public. Three products, and we will not describe the third with the same word as the first two, because it has not earned that word yet.

The rest we keep honestly to one side. Argus and Kirti are proofs of concept — the ideas are shown to work, they are in active build, and they are not products you can rely on today. Koryvant is at build stage, its foundations up and a core piece still to come. None of these sit on the roster we point customers to, and they will not, until they earn a truer word. Saying exactly which is the whole discipline.

Questions

People also ask

    What is the difference between live, production-ready, and a proof of concept?

    Live means in the market and accepting customers today. Production-ready means built and tested and about to launch, but not yet public. A proof of concept means the idea is shown to work and nothing more — not something to rely on yet. We name which one applies rather than blurring them.