The data-resale crutch
Most free and even paid software leans on the same crutch: the user is the product. Behaviour is harvested, profiles are built, attention is sold. It is so common it reads as the natural order of things.
It is not natural. It is a business-model choice — the easy one — and it quietly shapes every product decision that follows, usually against the person using the software.
The harder, better bet
Our bet is that a profitable software business does not need to exploit user data. Every product has to earn its keep on its own unit economics, without the resale crutch. Your data is yours: encrypted at rest, exportable on demand, never the product, never resold.
This is architecturally enforced, not a promise on a settings page. Each product reads its configuration from a per-customer encrypted store, so where your data lives and how it flows is decided by structure, not policy.
Three products, one proposition
Docusift, Memoria and Lekha are three demonstrations of the same proposition, in three different markets — finance, the household, and small business. They exist as one company precisely to show the bet holds more than once.
If a company can be honest with three products across three markets, the excuse that "you have to sell data to survive" gets harder to make. That is the point.